Buying media space is a complicated business. Each medium has its own market dynamics, which can be incomprehensibly different, not helped by seasonal variations and an ever-changing economic climate. Without some knowledge of the basics, it can be difficult to achieve the best value for your marketing budget. Bubble was born from a desire to […]
About Neil Bolton
This author has yet to write their bio.Meanwhile lets just say that we are proud Neil Bolton contributed a whooping 4 entries.
Entries by Neil Bolton
For decades, this has been the subject of passionate and heated debate. Is the content of your advertisement more important than where you place it? Like chefs vs waitstaff, both are pretty crucial to the customer experience, yet there’s always disagreement around which is the most important. Is it the expert preparation of the dish that […]
Everyone knows what is generally considered the world’s oldest profession… Well, we like to think of outdoor advertising as the second. One theory explaining the purpose of cave drawings made by early modern humans in the Paleolithic period, was that they were the means by which to communicate to others, for example the type of animals found in the […]
When was the last time you used a phone box? Can’t remember? Yeah, neither can we. In fact, if you’re under about 25, you’ve probably never set foot in one (well, not to make a phone call)! In theory it’s reassuring to know they are there for when your smartphone battery inevitably dies. But then […]