Entries by Neil Bolton

Timing is Everything

Buying media space is a complicated business. Each medium has its own market dynamics, which can be incomprehensibly different, not helped by seasonal variations and an ever-changing economic climate. Without some knowledge of the basics, it can be difficult to achieve the best value for your marketing budget. Bubble was born from a desire to […]

Media Versus Creative

For decades, this has been the subject of passionate and heated debate. Is the content of your advertisement more important than where you place it? Like chefs vs waitstaff, both are pretty crucial to the customer experience, yet there’s always disagreement around which is the most important. Is it the expert preparation of the dish that […]