Entries by Anna Giles

5 ways marketeers can take advantage of Black Friday

Black Friday may have begun as an American shopping institution, but now it’s firmly a British one too. It kick-starts the busiest retail period of the year; in the US 30% of annual retail sales take place between Black Friday and Christmas. In 2017 UK shoppers were estimated to spend £10bn on Black Friday sales; […]

Out-of-home advertising: unpicking AI, AR, PoV and ECHO technology

Out-of-home advertising (OOH) is booming whilst other traditional mediums suffer. There is huge potential for emerging technologies to revolutionise it. From digital screens to social media and mobile integration, there has been a clear trend towards flexibility, responsiveness and user engagement over recent years. The development of a range of interactive technologies such as Artificial […]

Outdoor advertising: communicating your brand

Outdoor advertising is not just about putting your goods and services in front of your audience. It’s about communicating what your brand is all about, what makes you tick, the values that drive you, and so much more. Let’s take a look at the essential elements to consider when communicating your brand via outdoor advertising. […]

Different types of out-of-home advertising: the pros and cons

If you’re looking for the right of out-of-home advertising (OOH) for your needs, this guide should familiarise you with the advantages and disadvantages of the various formats available. Bus stop advertising Pros: Bus stops cover the length and breadth of Britain. Billions of individual bus journeys take place each year. Quite simply, bus stop ads […]

How to calculate impressions for OOH advertising

Signs of a successful OOH advertising campaign Digital and online marketing is all around us these days. And there is a increasing need for statistics to show how many people a marketing campaign has reached. The question of how to calculate impressions for out-of-home (OOH) advertising is a complex one. It’s one the industry has […]