Entries by Anna Giles

Does out-of-home advertising work for Millennials?

Often referred to as Generation Y, the millennial age group are generally regarded as tech-savvy and obsessed with everything online. Smartphones, Snapchat, Instagram, Facebook; all of these words are intrinsically linked to a generation raised in an increasingly technological age. Are they immune to out-of-home advertising?  The millennial demographic is currently made up of around […]

Outdoor marketing – developing your USP

Can you answer these questions about your brand?  – What is the one thing your brand does better than others? – What gap in the market are you targeting with your products? – In what ways aren’t your target audience having their ideas met (and why)? – What do you know about your target audience […]