Billboards come in a range of shapes and sizes, from portrait style 6-sheets to landscape style 96-sheets and beyond. As with all advertising, different ad formats and different billboard sizes serve different purposes. Cinema posters reach out to audiences in the mood for entertainment, post office ads reach out to people going about their daily […]
Often referred to as Generation Y, the millennial age group are generally regarded as tech-savvy and obsessed with everything online. Smartphones, Snapchat, Instagram, Facebook; all of these words are intrinsically linked to a generation raised in an increasingly technological age. Are they immune to out-of-home advertising? The millennial demographic is currently made up of around […]
The summer months are a prime time to invest in outdoor advertising. People spend more time outside than at any other point of the year, and there’s an increase in tourism and leisure activities, so your ads will get lots of attention. Follow the steps in this guide to make the most of your outdoor […]
Ikea take their marketing very seriously. They say they work with their ad teams as closely as they work with their furniture designers. In advertising, consistency is as important as creativity. So Ikea like to work with one ad agency over a long period of time. It helps them develop an overall marketing strategy that […]
Despite many changes in the world of advertising, billboards remain an essential part of any outdoor advertising campaign. Billboard advertising and a changing media landscape Let’s take a look at how the media landscape has changed in the last 15 or 20 years. The internet The internet changed the way advertising was done forever. It […]
Effective outdoor advertising is about being in the right place at the right time, but it’s also about having the right idea as well. Having the right idea means thinking creatively about your brand, your product, and your audience. Know your audience Creativity needs to be based on a foundation of knowledge and insight into […]
If you are launching a new business, mixing innovation and strategy is name of the game when marketing your brand. Let’s look at the ways outdoor advertising can give your startup the X-factor: Think seriously about location Location is essential to the effective marketing of your startup. Broadly, there are two ways your new business […]
Outdoor billboards are being used to reinforce online campaigning. We’ve written a lot about the importance of linking offline and online campaigns and how digital can connect social media content to outdoor ads. The Reclaim Social campaign, led by Lightful, is a fascinating example of this phenomenon in the context of social justice and awareness-raising […]
Can you answer these questions about your brand? – What is the one thing your brand does better than others? – What gap in the market are you targeting with your products? – In what ways aren’t your target audience having their ideas met (and why)? – What do you know about your target audience […]
Billboard advertising – a classic outdoor advertising solution that can amplify your brand reach in really significant ways. To make the most of this platform, it’s worth considering these 3 essential factors… What are your advertising goals? When advertising your brand on a billboard, think about exactly what you want to get out of the […]
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