Entries by Anna Giles

Street advertising: understanding outdoor space

Street advertising provides a powerful way to connect to a majority of UK consumers outside of the home. It has a big impact on sales activation and helps keep brands front of mind. It is also a significant driver of both online and offline shopping. But “street advertising” is a very broad concept, with many […]

Digital displays: everything you need to know

Out of home advertising (OOH) is a fantastic way to reach out to people outside the home, and digital out-of-home (DOOH) takes advantage of the flexibility and increased impact of modern display technology. As well as providing eye-grabbing alternatives to roadside billboards and street kiosks, digital displays can reach audiences in locations typical outdoor assets […]

Does Outdoor Advertising still work?

Outdoor advertising – sometimes called Out of Home or OOH – is one of the most tantalising mediums out there. There’s something inscrutable about it. Unlike ‘print advertising’, it’s a more nebulous concept to describe and can mean different things to different people. Because outdoor advertising is harder to quantify, it tends to be subject […]

Tesco Food Love Stories Ad Review

Tesco’s Food Love Stories ad campaign is a big and bold attempt to reassert the grocer’s brand image at a time when budget rivals are giving lots of supermarkets a run for their money. The ads, which began in early 2017 for a two year run, coincided with Tesco’s first full year of growth in […]

Design ideas for your advertising billboards

There’s as much art to designing advertising billboards as there is science. But it’s fairly hard to teach creativity, so we’ll just stick to some tried and tested guidelines for creating effective outdoor advertising. Slogans: keep them snappy Slogans should ideally be no longer than 6 or 7 words. Here are some classics: Bisto – “Ah! Bisto” […]

Why your start-up business needs an out-of-home ad campaign

People tend to associate out-of-home (OOH) advertising with big brands. But the costs have come down in recent years due to technological advances and the levels of automation that online technologies have brought to the medium. Add to that the fact that even small brands tend to have a broad advertising mix; encompassing social media, […]