Entries by Tobias van Amstel

Top Tips On Outdoor Advertising Typography

In the age of multi-channel advertising, choosing the right typography for your outdoor advertising can be tricky. A typeface that works for huge, static outdoor billboards won’t necessarily work on an outdoor digital screen. To help you navigate the font minefield, here are some top outdoor advertising typography tips. First and foremost, it doesn’t matter […]

The benefits of digital billboard advertising

Digital billboards are not new. Think Piccadilly Circus and Times Square for example, both have been around for over a decade. During this time digital billboards were only available to the biggest global brands with huge marketing budgets. Now with the technical advancements and reducing costs of digital screen technology, outdoor advertising has undergone some […]

The Secret of Outdoor Advertising: Frequency

Budgets are always going to be tight for small to medium-sized businesses. However, you have to invest in order to grow so you need a marketing and advertising strategy to get the most impact from your resources and outlay. Before deciding how and where to advertise, you need to establish and research your target customer […]

NFC Outdoor Advertising Guide

NFC (near field communication) is basically an independent chip that works with smartphones and mobile devices. Without getting too technical, we can say it’s a wireless communication format, very similar to Bluetooth and WiFi. The difference is that NFC works at a maximum range of 4 inches (10 centimetres), so you need to tap or […]

Free outdoor advertising tricks

Small and medium-sized businesses know they need to advertise to grow sales but the perceived cost of advertising might often be prohibitive. But there is a saying that necessity is the mother of invention, so it is no surprise to find many SMEs looking for low-cost options, or better still, free advertising opportunities. The more […]

Facts or Emotions: What Is More Effective?

“Advertisements are sometimes spoken of as the nervous system of the business world. As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite” […]