In the age of multi-channel advertising, choosing the right typography for your outdoor advertising can be tricky. A typeface that works for huge, static outdoor billboards won’t necessarily work on an outdoor digital screen. To help you navigate the font minefield, here are some top outdoor advertising typography tips. First and foremost, it doesn’t matter […]
Let’s assume you have already created a user-friendly, functional and attractive website, that is search engine optimised. If you haven’t, stop reading this, get it sorted, then come back and finish reading this later! You may or may not have tried paid online search listings, but what if people don’t know what they are searching […]
Digital billboards are not new. Think Piccadilly Circus and Times Square for example, both have been around for over a decade. During this time digital billboards were only available to the biggest global brands with huge marketing budgets. Now with the technical advancements and reducing costs of digital screen technology, outdoor advertising has undergone some […]
Admittedly, when you are looking for top tips for success you often find snappy solutions presented in three or five steps. So while it might sound like 20 is an awful lot of steps, the beauty of it is it is the same step every time! With a tried and tested approach to advertising which […]
If you don’t do your homework then yes, advertising can simply be a form of speculation. If you are just throwing money at an advertising opportunity but you have no firm evidence to suggest it will bring you a return, but hoping for some effect, you are taking a big risk. If you are an […]
Budgets are always going to be tight for small to medium-sized businesses. However, you have to invest in order to grow so you need a marketing and advertising strategy to get the most impact from your resources and outlay. Before deciding how and where to advertise, you need to establish and research your target customer […]
NFC (near field communication) is basically an independent chip that works with smartphones and mobile devices. Without getting too technical, we can say it’s a wireless communication format, very similar to Bluetooth and WiFi. The difference is that NFC works at a maximum range of 4 inches (10 centimetres), so you need to tap or […]
Giant advertising hoardings next to the motorway or paper flyers on the windscreens of cars stopped at traffic lights? What’s the best way to capture potential customers on the move? Plenty of options but will it do the trick and is it within the law? Working out where ads should go is as much about […]
Small and medium-sized businesses know they need to advertise to grow sales but the perceived cost of advertising might often be prohibitive. But there is a saying that necessity is the mother of invention, so it is no surprise to find many SMEs looking for low-cost options, or better still, free advertising opportunities. The more […]
“Advertisements are sometimes spoken of as the nervous system of the business world. As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement which is comparable to the nervous system must awaken in the reader as many different kinds of images as the object itself can excite” […]
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