Aberdeen is the UK’s oil capital and is recognised as one of Britain’s eight super cities because of its prominence as a business hub with a specialisation in oil and gas. It is also popular with tourists because of its long and sandy coastline. It is renowned for being home to one of the world’s busiest commercial heliports and boasts the north east of Scotland’s biggest seaport.
The city hosts the internationally-renowned Aberdeen International Youth Festival and, in 2012, the HSBC recognised it as one of Britain’s eight ‘super cities’, and the only one in Scotland, because of its prominence as a business hub and its influence in spearheading Britain’s economy.
Aberdeen is Scotland’s third biggest city by population, estimated to be around 223,000. The average Aberdeen citizen is younger than the national average, the population is made up of around 51 per cent women and 49 per cent men. It also boasts a postcode with the second highest percentage of millionaires anywhere in the UK.
The average Aberdeen citizen is younger than the national average, with men having a median age of 35 and women one of 38, but there are less than the average number of under 16s. This stands at 19.2 per cent in the whole of Scotland but at just 16.4 per cent in Aberdeen. The population is made up of around 51 per cent women and 49 per cent men.
The average income in the city is £16,813 and, despite the area having around 18 per cent of all its households categorised as being under the poverty line, it also boasts a postcode with the second highest percentage of millionaires anywhere in the UK. So Aberdeen has some great outdoor advertising possibilities due to their unique characteristics.
Advertising Diversity Aberdeen
The 2011 census shows that around 91.9% of the population of Aberdeen would place their ethnic background as being white. 24.7% of these were not born in Scotland. There are almost 21,000 people living in Aberdeen who are Asian, Indian Chinese, or from an Afro-Caribbean background, more than in both Edinburgh and Glasgow. George Street is the city’s multicultural heart and boasts many shops, salons and restaurants. The centre of town is very well serviced by bus stop advertising spaces which offer a great way to reach both locals and Tourists alike.
Advertise towards the Students in Aberdeen
There are two universities in Aberdeen, Robert Gordon University on the banks of the River Dee and the historic University of Aberdeen, which was founded in 1495. Students are a large part of life in Aberdeen and makeup around 11% of the population. Students can again be targeted using bus shelter 6 sheets but also large format billboards which are on all of the major tributary roads.
Business advertising opportunities
The Centre for Cities said, in 2011, that Aberdeen was the British city best placed for growth. The city and Shire’s GDP is more than £11.4 billion – in excess of 17 per cent of Scotland’s total GDP. Five of the ten top businesses in Scotland have an Aberdeen base, and 29 of the top 100. It also boasts the second highest rate of employment in the UK with a figure of 77.9 per cent which is very important when advertising your product or service.
Advertise in Aberdeen – Commuters
Aberdeen has excellent transport links. The city boasts a busy railway station servicing local and national travellers there are opportunities to advertise on 4 sheets, 6 sheets and 48 sheets. The international airport offers the opportunity to target the business crowd with a selection of large format billboards available on a long-term basis, and digital 6 sheets for shorter campaigns. The Heliport is one of the busiest in Europe with three active departure areas offering flights to different areas of the north sea you can specifically target the oil industry using 6 sheets on the exits to the helipads.