Do you want to advertise in Bristol? We can help!
Bristol is the largest centre of employment, education and culture in the South West of England. Its prosperous economy revolves around the electronics and aerospace industries, as well as creative and media companies. In recent years the docks located within the city centre have undergone major regeneration. Are you ready to advertise in Bristol?
Knowing your precise target group is key to boosting your sales and making the most of what Bristol has to offer. So why not browse the information below and start planning your winning advertising campaign in Bristol?
Population
The 2011 census showed that Bristol is a city on the rise – the total population increased by 38,000 (9.7%) between 2001 and 2011, which was the third highest growth rate of the group of Core Cities – only Manchester (18.9%) and Nottingham (13%) were higher. It is also a young city – the average age of its inhabitants is 33 years, which is below the England and Wales average of 39. This offers a great opportunity to target young consumers through advertising in Bristol.
Advertise to Tourists
Bristol is packed with tourist attractions, from the historical to the contemporary, drawing in a wide range of types of visitor. Some highlights include Brunel’s legendary ship the SS Great Britain and the Clifton Suspension Bridge, the iconic symbol of the city. Or on the cutting edge modern side of things, there is the See No Evil permanent street art project or the interactive family-friendly At-Bristol Science Centre.
Advertise In Bristol and reach the student population!
Bristol has a significant student population too – the city boasts several higher education institutions, including the University of Bristol, founded in 1909, and the University of the West of England which gained university status in 1992 – not forgetting the City of Bristol College and South Gloucestershire and Stroud College too. Economically active, full-time students now make up over 5% of the city’s total population, according to the 2011 census.
Advertise in Bristol and reach over 29,000 students located at the University Of The West Of England. Bubble Outdoor advertising can offer static 6 sheet advertising along Station Road which is a main road accessing the Frenchay Campus.
Ethnic diversity
Bristol has always been a culturally diverse city, and this trend continues today. The black and minority ethnic (BME) population in the city has increased from 8.2% to 16%, according to the 2011 census. The increase is spread across many ethnicities, including White Other, Black African, Black Other and mixed ethnic groups.
The number of people born outside the UK who are currently living in Bristol has also increased since the 2001 census – from 8.2% to 14.7%. Interestingly, Bristol has the fourth largest Somali community in the UK after Birmingham, Brent and Ealing.
Household Types
Bristol is a relatively affluent city, which is reflected in its pattern of household types. The majority of households – 54.8% – are owner-occupied, with a further 22.1% being privately rented. This latter figure represents a significant increase since 2001, up from 12.2%. Additionally, 32.2% of all houses are either detached or semi-detached.
Drivers
More than 25% of all households in Bristol have two or more cars, and although the public transport system is good, particularly from main rail hub Temple Meads, many workers still drive into the city to work. This means billboards along major routes into the city are prime locations for advertising.
Bubble Outdoor advertising can help you maximise this opportunity by advertising on billboards, phone boxes and bus stops on major routes into the city.
Start searching Bubble Outdoor’s map to discover and buy the best billboard, phonebox or bus shelter (and more!) for your business.
Not sure what you need? Can’t find something on the map? Simply get in touch with our planning team and we’ll be happy to put together your campaign.
