Cardiff is the capital of Wales and its largest city. Located in the county of Glamorgan, it is the hub of commerce, sport and culture within the country, and is also home to the Welsh Assembly. For advertisers, it provides a diverse range of target audiences.
There are great opportunities to advertise in Cardiff, and reach people across the city, with roadside advertising on bus shelters, large format billboards on the main arterial roads and environmental opportunities across stations and shopping malls including the St Davids Centre.
Advertise in Cardiff Guide
The population of Cardiff is rapidly growing. Between 2007 and 2008 it was the fastest growing local authority, with the population increasing at a rate of 1.2%. The Cardiff Larger Urban Zone has a population of 841,600, while the Cardiff and South Wales Valleys metropolitan area stands at about 1.1 million.
Education plays a major role in the demography of Cardiff, which has four higher education institutions within its boundaries. The University of South Wales, Cardiff University, the Royal Welsh College of Music & Drama and Cardiff Metropolitan University are all based within the city. These bring a significant student population, along with the associated academic staff, and are a substantial part of the city’s population.
There is a strong ethnic mix in the city, with about 53,000 residents hailing from a non-white ethnic group. There is a long established African and Arab community in Cardiff, which is celebrated through a number of cultural events and exhibitions including the yearly Carnival.
Advertise to shoppers
Cardiff has a large density of shops in its city centre and also a number of large retail parks around its edges. The St David’s Centre has undergone a multi-million pound regeneration and renovation programme and is now one of the largest shopping centre in the UK. The city’s Castle Quarter features a number of Victorian and Edwardian arcades, along with main shopping streets.
Sport is the lifeblood of Cardiff. It is home to the Millennium Stadium, the national stadium for the Welsh rugby union and football teams. It also boasts Cardiff City Stadium, the SWALEC Stadium home of Glamorgan Cricket Club, Cardiff Arms Park (where Cardiff Blues and Cardiff RFC rugby union teams play), and is the headquarters of the Wales Rally GB. All great for In-stadia advertising in Cardiff.