The Bubble Outdoor guide to Derby to help you advertise on billboards and bus shelters.
Derby is historically the county town of Derbyshire. The city and the surrounding area had a total population of 248,700 as of the 2011 census. The wider metro area including Nottingham has a population approaching 1.6 million.
Derby has been an important manufacturing town and was home to the worlds first factory, Lombes Mill a big milestone at the beginning of the Industrial Revolution. Modern Derby is still a major manufacturing centre with companies like Toyota and Rolls-Royce having its UK headquarters in the area. It’s also an important centre of business, commerce and nightlife.
Advertising Possibilities in Derby
Derby is home to many different demographic groups and a diverse range of people. This opens up a wide range of possibilities whether you intend your advertising to target one, some, or all of these different groups.
Reaching Students in Derby
The city is home to the University of Derby, which offers almost 300 undergraduate programmes to a total of roughly 22,000 students. Royal Derby Hospital is also home to a specialist medical school which forms part of the University of Nottingham. Together, these establishments add a sizeable, youthful segment to the city’s population by attracting students from across the UK and overseas.
Reaching Tourists and Visitors
Derby is a major shopping location with areas including St Peters Quarter, Derby Market Hall and the INTU Centre providing a wide and varied range of shops. Derby also has a thriving music and arts scene, including a number of theatres which are complemented by a growing number of Festivals including the FORMAT International Photography Festival, Derby Film Festival, Fantastiq Film Festival and Bearded Theory winner of the 2013 Best Small Festival at the UK festival awards.
Tourists, are drawn to the city from the UK and overseas by historical attractions such as Derby Silk Mill a UNESCO World Heritage site, Derby Cathedral, Derby Industrial Museum.
Reaching Sports Fans in Derby
Derby is home to a number of major sports teams and venues. Derby County Football Club who play at Pride Park Stadium, are the city’s main football team and are members of the Football League Championship. They are two-time Football League champions and former winners of the FA Cup. Other sports to see in the area are Derbyshire County Cricket Club and the city’s two rugby teams.
Multicultural Derby
Derby is a diverse city, and ethnically speaking it is home to a number of demographics. The majority of the city’s population (80.2%) are Caucasian, but almost a fifth of people in the city are from other ethnic backgrounds. Most notably, 12.6% of those in the city are of Asian descent. The ethnic diversity of Derby means it is a place where a wide range of people from a rich variety of different backgrounds can be found.
