Advertise in Leeds, based in the heart of beautiful Yorkshire and one of the most popular cities in the UK and a leading centre for business. The Leeds city region has a population of 3 million, with 1.5 million of those in work. Leeds has a thriving arts and cultural scene and plenty of shops and restaurants to keep visitors and locals entertained.
Leeds is one of Yorkshire’s top tourist destinations. The city has a well-preserved past with an abundance of Victorian architecture and many historical attractions to explore. The city is surrounded by beautiful countryside, including the idyllic Yorkshire Dales.
Over the last decade, Leeds has topped various polls, including the best place in Britain to live, one of Europe’s top cities for business and Visitor City of the Year. These factors make for an ideal environment to advertise in Leeds to the following groups.
Workforce
Leeds has a thriving economy and is a leading business destination. The city has recovered from the economic recession better than many other European cities. It is the UK’s second largest centre for business and financial services outside London, with a number of national and international banks based in the city. It has a thriving legal industry and a large manufacturing sector. Leeds is the main employment centre in the area.
Commuters
Many people commute to the city and the number is expected to grow over the next ten years.
Leeds is well located with excellent transport links across the country. There are fast trains to London and Edinburgh and Leeds Bradford Airport provides access to international destinations. The city is well served by motorways with the MI offering a direct route to London.
Entertainment
Visitors flock to Leeds City Centre for its diverse array of nightclubs, bars and restaurants. Home to a large student population, there is also a booming club scene. For soaking up culture, the Grand Theatre is home to Opera North, which showcases the best in performing arts, including ballet and West End musicals. Other venues include the Civic Theatre and the West Yorkshire Playhouse as well as several art galleries and museums. The city also hosts a number of festivals each year, including the world-famous Leeds Festival which attracts rock and indie fans from all over the country.
Sport
The city has a strong sporting heritage and is home to Leeds United Football Club. Cricket and rugby are also popular fixtures. Headingley Stadium is home to the Yorkshire Cricket Club, Leeds Carnegie Rugby Union and Leeds Rhinos Rugby League.
Shoppers
Voted as one of the UK’s leading shopping destinations, shoppers come from far and wide to explore the large and varied selection of retailers. The city offers everything from high-end boutiques and high street favourites to the world famous Harvey Nichols.
Students
Leeds has the second largest student population outside London. There are two international universities, the University of Leeds and Leeds Metropolitan University, plus several other specialist colleges such as St James Teaching Hospital and Trinity & All Saints College.
Diversity
Leeds is an ethnically diverse city, with many races and religions. The majority of the population is white (85%), followed by an Asian population of 7.7%. Black and black British residents make up 3.5% of the population.
