Liverpool lies on the Mersey Estuary, in the North West of England. Most famous as a port city, Liverpool is also well known for its music and sporting achievements, as well as its fine architecture, arts and culture, shopping and nightlife. Many pioneering inventions have emerged from Liverpool, including different types of transport, orthopaedic surgery and the famous toy sets from Meccano and Hornby trains. Liverpool’s population currently stands at around 466,400, with 42% of residents under the age of 30. All of this combines to create countless high value opportunities to advertise in Liverpool.

Advertising in Liverpool – the possibilities

Advertise in Liverpool – Students

Liverpool has a thriving education scene. As well as many primary and secondary schools of various forms, the city boasts three universities: The University of Liverpool, Liverpool John Moores University and Liverpool Hope University. All three have campuses in the city centre, with Liverpool Hope University also based in Childwall. Liverpool also houses The Liverpool Institute for Performing Arts, The Liverpool School of Tropical Medicine and Liverpool Community College. The city centre population of students is estimated to be around 50,000.

Advertise in Liverpool – Sports

Liverpool has a world-famous reputation for its sport and specifically football. It is ranked as the most successful football city in England with two English Premiership clubs in Liverpool F.C. based at Anfield, and Everton F.C. at Goodison Park.
The city is also well known for its horse racing. Aintree is the seat of the annual, Grand National the most valuable jump race in Europe with a prize fund of over £1million.
Whilst it may be lesser known outside Liverpool, in the city itself, boxing also has big status, with approximately 22 amateur clubs under its belt. To the north of the city and on the Wirral, to the south, are several world-famous golf courses.

Advertise in Liverpool – Diversity

Approximately 90% of Liverpool’s population are white British, although the city does have a varied mix of ethnic cultures. It is said to have the oldest Afro-Caribbean community in Britain, dating back to the early 1700s. The oldest Chinese community in Europe also hails from Liverpool. The gateway in Chinatown is the largest outside of China. Around 10% of Liverpool’s population is also Welsh, due to its close proximity to Wales, and being easily accessible to Ireland, many residents in the city have Irish roots.

Advertise in Liverpool – Tourists

As a tourist destination, Liverpool is one of the UK’s most popular destinations. One of Liverpool’s most famous exports, The Beatles, may well have disbanded years ago, but visitors are still lured to the city because of them. The famous Cavern Club and The Beatles Museum are two, well-visited, tourist attractions.

The city’s waterfront and Albert Dock area with attractions such as The Tate Gallery, Echo Arena, museums and the famous Liver Building is also a huge tourist magnet.

Previously a European Capital City of Culture, Liverpool has thriving art, music and cultural scene. The Cultural Quarter, with the Museum of Liverpool, Walker Art Gallery and St George’s Hall are not only hugely important in cultural terms, but the buildings themselves have much architectural interest. Several parts of the city have been deemed UNESCO World Heritage Sites, due to their architectural significance.

Liverpool offers the tourist some fantastic shopping opportunities, with the newly opened Liverpool One shopping and eating district proving a huge asset to the city.

Transport advertising Liverpool

Liverpool is well served by transport networks to reach other parts of the country. The M62 motorway easily connects to the M6 and the M1. Ferries also operate from the city to the Wirral, Isle of Man and Ireland. Liverpool Lime Street is the main station that connects to other UK destinations, including London, Manchester and Birmingham. Merseyrail serves local routes to Southport, to the north, and the Wirral and Chester, to the south. John Lennon International Airport in the south of Liverpool connects the city to other parts of the UK and Europe.