Leicester has a central position within England and is situated in the East Midlands. According to the 2011 census, there are around 330,000 people who live in the main part of the city, with a total of 509,000 within the Leicester Urban Area. This region makes Leicester the 10th biggest city in the UK. Leicester has a strong manufacturing and industrial heritage and still has a large engineering and business base today. It manages to combine modern, urban features with its excellent position alongside the River Soar.
Advertise in Leicester
Leicester has one of the most diverse populations in the country, which has helped to shape many of the city’s cultural components. For the size of the city, it has the largest population of ethnic minorities in the UK, many of whom are from Southern Asia. In the 2011 census, 50% of people classified themselves as White, with 37% Asian, 6% Black and 3.5% Mixed Race.
Almost a quarter of the population was not born in the UK, which is one of the reasons for the plethora of languages that are spoken in the city. In total there are 70 different languages or dialects, with eight main languages after English. 70% of the population of Leicester have English as their main language.
Tourists
Thanks to its central location, Leicester attracts people from across the country. Many tourists come to take part in the diverse celebrations within the city, including large events during Diwali and an extravagant Caribbean carnival. The focus of ethnic businesses in the area is along Melton Road and Belgrave Road, where there are a variety of shops and restaurants. Those looking for high street brands, head to either Highcross or Haymarket Shopping Centres. There’s also the Leicester Lanes, with a range of specialist and designer outlets.
The city has a number of art venues, covering theatre, dance and music. These include Curve, De Montfort Hall, O2 Academy, the City Gallery and Y Theatre.
Static Advertising on the inner ring road costs from £277 per week for a 48 sheet placement.
Reaching Students
Advertise in Leicester to reach its extremely young population: 27% of people under the age of 19. This is the highest figure in the East Midlands. The city is home to two universities: with the University of Leicester and one of De Montfort University’s two sites. This brings in a number of students from across the globe: 16,000 full and part time students are registered at the University of Leicester and 23,000 across De Montfort’s two bases. The main student areas are around Clarendon Park, Stoneygate, Evington and Highfields.
Commuters
Due to its range of commuter links, Leicester attracts a number of businesses and employees. There are fast and convenient links to London from Leicester train station to advertise on: taking just over an hour to reach the capital. There are also direct trains with advertising possibilities to East Midlands Airport, Sheffield, Birmingham and Cambridge. The city benefits from two key bus terminals and a busy Park and Ride system across three sites offering great opportunities to advertise in Leicester in transport links.
Locating Sports Fans
There is a strong sporting heritage in the city, both across mainstream and less obvious events. The area features major sporting venues for Leicester City Football Club, Leicester Tigers Rugby Club and Leicestershire County Cricket Club. The city is also home to a basketball, speedway, American Football and roller derby club.
Advertise in Leicester near rail tracks and reach commuters entering and leaving the city. Prices start from £277 per week for a 48 sheet billboard space. Start searching for your opportunity today.
