The modern and dynamic waterfront city of Portsmouth is famous for its rich naval and maritime heritage. With world-class attractions, galleries, museums, restaurants, shopping centres and miles of beautiful seafront, Portsmouth is a prime location for tourism and leisure. Located on the south coast of England, Portsmouth is notable for being the UK’s only island city and is the only city in England with a greater population density than London making it a prime target for outdoor advertising.
Reach Tourists
With its seafront, historic attractions and diverse range of shops, Portsmouth is one of the south’s leading tourist destinations, positioned as both a coastal and city break. The city has many notable attractions including the Spinnaker Tower and the historic dockyard, with its museums and impressive collection of ships, The Mary Rose, HMS Victory and HMS Warrior. Close to the city is the popular seaside resort of Southsea with its beach, four-mile long promenade, two piers and a funfair which offer plentiful opportunities to advertise in Portsmouth.
Advertise in the Business community
Portsmouth has a strong business community and there is a broad employment base. Already renowned as the home of the Royal Navy, Portsmouth also houses several other well-known international organisations, including IBM. The largest business sectors are manufacturing, retail and leisure, engineering, public administration and business services.
Transport advertising
Portsmouth is well located with excellent transport links across the country. There are fast trains to London Waterloo and an international ferry port providing links to mainland Europe. The Isle of Wight is also a short ferry ride away. The city is well served by roads with London accessed by the M3 and quick links to Brighton along the coast and Southampton to the north.
Reach students
The University of Portsmouth offers superb facilities in a waterfront location and is ranked as one of the top 400 universities in the world and one of the top 50 universities in the UK. The university is home to in excess of 23,000 students from over 140 countries. The University of Portsmouth is one of the city’s largest employers with almost 2,500 staff.
Shopping Mall advertising
Old Portsmouth is famous for its fresh fish market Viviers, and has several interesting shops, including the UK’s nominated best independent record shop, Pie and Vinyl. Designer shops can be found at the premium retail outlet, Gunwharf Quays, located on the Marina. Here shoppers are spoilt for choice with over 90 famous stores, including Polo Ralph Lauren, Hugo Boss, Tommy Hilfiger, Karen Millen, Jaeger and L.K. Bennett. There are also bars, coffee shops and restaurants, a contemporary art gallery, cinema, nightclub and casino. North of Portsmouth Harbour, towards Fareham, is Port Solent, an upmarket marina with property prices to match and its own sailing club.
Multicultural Portsmouth
Portsmouth is an ethnically diverse city and its long association with the Royal Navy means that many people from the British Isles, particularly Scots, Northern Irish and English from the Industrial North East have set up home in the city. The majority of the population is white (91.4%), followed by an Asian population of 3.6%. black or black British residents make up 1.2% of the population.
