How to Buy Digital Outdoor Advertising

Bubble Outdoor makes it easy to buy digital outdoor advertising, online. If you have never used digital outdoor advertising before, and you don’t know where to start with getting your brand on digital screens, this step-by-step guide will walk you through the process. Start your digital outdoor advertising campaign, today.

1. Create an online account with Bubble Outdoor

Head to the create an account page, and sign up for free using your email address.

2. Choose locations for your digital outdoor advertising campaign 

With thousands of outdoor digital advertising sites to choose from, setting up a campaign using the Bubble platform enables you to be extremely tactical with your outdoor advertising.

You can select cities and specific boroughs to target, schedule the number of weeks you’d like to advertise, choose from a number of digital signage options available, set a weekly budget for your campaign and customise the name of your campaign.

Once you have selected a digital site, you can then set how often your advert is shown and click the Add Panel to Campaign button. At this stage, you can also access the artwork specifications for your advertising campaign, based on the type of digital signage and the site you have chosen.

Artwork specifications outline how your artwork should be supplied to us and deadlines. If you can’t see the specifications, please contact us.

Once you have added your chosen digital site to your campaign, click continue in the top right hand corner of the screen.

3. Book and pay for your digital outdoor advertising

Once you have selected the type of outdoor digital signage you want to use, your digital site, set the duration of your campaign and your budget, all that’s left to do is book and pay.

After clicking continue, you will be taken to the booking page on our website.

Here you can review your booking details, including the digital panel(s) and site(s) you have chosen, the option to ask Bubble to design your advertising campaign artwork (for an additional fee) or upload your own artwork and the total cost of your campaign, inclusive of VAT.

You can then choose to pay by credit or debit card (Mastercard, Visa and American Express accepted), direct debit or bank transfer.

Once you’re paid up, it’s time to prepare your artwork!

Still not sure how to get started with your digital outdoor advertising campaign?

If you’re still unsure of how to get started, have questions about the right type of digital signage you need, the sites you want to target or prices, talk to the Bubble Outdoor team. Call 0117 325 6755 to speak to a digital outdoor advertising specialist, who can talk you through your options and how to setup your campaign using the Bubble platform.

For help planning your digital outdoor advertising campaign, take advantage of Bubble Outdoor’s planning service. Get the support you need to ensure that you’re getting the best from your campaign and the Bubble Outdoor platform.

Why digital outdoor advertising is beneficial for your business

Outdoor digital signage makes advertising accessible to all types of businesses, of all sizes, particularly small companies looking to stand out locally.

The Bubble Outdoor platform gives you access to more than 2,500 digital sites across the UK, delivering flexible, tactical, cost-effective advertising campaigns that will drive audience engagement.

The great thing about digital outdoor advertising with Bubble is that you’re in control of how you advertise. Unlike static advertising, which you need to buy in two week cycles, our digital sites allow you to advertise in day parts, by the number of impressions and the number of plays.

This allows you to run a short promotion for short-term sales activation, manage costs, target your audience at specific times of day and track audience metrics, for a return on investment that static signage simply cannot give you.

Digital signage also allows you to post or change content immediately, unlike static advertising, without additional costs or delays.

Our digital sites represent an opportunity for small businesses to make use of next generation advertising. 

According to research carried out by ScreenCloud, 71% of people believe that digital signage advertising stands out more than online advertising. Plus, digital signage has a recall rate of 83%.

A combination of more people paying attention to digital signage and Bubble Outdoor giving you access to more than 2,500 digital sites across the UK, there’s a huge opportunity for you to make the most of digital outdoor advertising.

We’ll leave you with this… according to ScreenCloud’s research, for just £0.11, outdoor digital signage advertising pulls in 1000 impressions.

Start using the Bubble Outdoor platform, today 

With thousands of digital sites across the UK and multiple advertising options at great prices, the Bubble Outdoor platform gives you a fast, cost-effective way to setup and manage your digital outdoor advertising campaign, completely online.

You can also take advantage of our optional planning and artwork services. Create your account now and launch your campaign, today.