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The question of whether you should advertise during the coronavirus pandemic is a sensitive one. We understand that your business instinct is perhaps to pull back on your marketing and advertising to cut costs. However, there is value in continuing to advertise amid the COVID-19 crisis and here’s why… Advertising is the key to connecting […]
When the Westfield Group rolled out more than 220 digital out of home (DOOH) advertising ‘pods’ in shopping malls across the USA in 2017, it caused quite a stir. The pods were so successful that in March 2019, Westfield installed more than 250 digital advertising pods across its two London-based shopping malls. Westfield shopping malls […]
Right now, e-commerce is booming, with many e-retailers reporting their highest levels of growth since the COVID-19 outbreak. According to the UK Office for Budget Responsibility ecommerce grew by 83% in the first two weeks of April alone. Amid the nationwide lockdown, shoppers had no other choice but to shop online, with thousands of brick […]
The coronavirus has hit the UK business community hard, none more so than small companies. However, after months of closure for many, the UK government has eased lockdown measures to enable most businesses to reopen. We appreciate that many other small businesses have remained open throughout lockdown, and this has presented other challenges. However, one […]
Big brands right down to small independent businesses have been forced to rethink how best to use already paid for out-of-home advertising space during the coronavirus pandemic. Bubble Outdoor has scoured the UK to find signs of outdoor advertising when there has been barely any audience to advertise to because of lockdown measures. While some […]
A powerful article featured in Marketing Week recently, describing how brands will play a vital role in rebuilding society in a post-coronavirus era. The article’s author, Tanya Joseph, said: “Brands have the power to unite us, inspire us and forge a new way forward if they are willing to try.” For your brand, this is […]
According to official Network Rail figures, 1.7 billion people travel by train every year in the UK. A a result, Railway Stations represent a huge opportunity for you to target a diverse audience with creative advertising campaigns. Here’s how you can maximise the benefits of advertising in railway stations. Target different audiences by advertising in […]
In the age of multi-channel advertising, choosing the right typography for your outdoor advertising can be tricky. A typeface that works for huge, static outdoor billboards won’t necessarily work on an outdoor digital screen. To help you navigate the font minefield, here are some top outdoor advertising typography tips. First and foremost, it doesn’t matter […]
Bubble Outdoor makes it easy to buy digital outdoor advertising, online. If you have never used digital outdoor advertising before, and you don’t know where to start with getting your brand on digital screens, this step-by-step guide will walk you through the process. Start your digital outdoor advertising campaign, today. 1. Create an online account […]
Looking for ways to advertise in Railway Stations? We’re not surprised. Railway Station advertising is one of the most sought after advertising environments on the Bubble platform. With huge footfall, high dwell times and close proximity to shopping, advertising in railway stations across the UK is a no brainer for brands. Now, as well as […]
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