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Digital Outdoor Advertising: The What, The Why, The How

Digital signage is driving outdoor advertising into a new era. According to a study by Route, as of June 2019 there were 11,024 digital out-of-home (DOOH) screens active across the UK. But what is digital OOH? Why and how should you use it?  Digital OOH | The What Digital OOH is essentially traditional outdoor advertising […]

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Types of Outdoor Advertising That Will Engage Audiences

According to a recent consumer survey, outdoor advertising has a 55% trust level among the UK’s general public. If a large percentage of the British public trusts outdoor advertising media, it means they’re engaging with it. But which types of outdoor advertising grab attention best? 1. Bus Stop Advertising Approximately 3 million people travel on […]