Whether you are planning a month ahead or a whole year ahead for your business or initiative, you’ll need a marketing campaign calendar. It is a crucial element to a successful outdoor marketing campaign.

This UK marketing calendar for 2017 provides a master outline for the basis of your campaign. It includes various British traditions, religious festivals, seasonal festivities, and national holidays and events. Following an outdoor marketing campaign calendar is an essential component to your marketing strategy as it provides the framework for engaging with your target demographic around specific times of year.

UK Outdoor Marketing Campaign Calendar 2017 – key dates, holidays and festivals

JANUARY

1st New Year’s Day

25th Burns Night

28th Chinese New Year

FEBRUARY

5th USA Superbowl

14th Valentine’s Day

17th Random Acts of Kindness Day

28th Shrove Tuesday

MARCH

1st Ash Wednesday

1st St David’s Day

2nd World Book Day

8th International Women’s Day

13th Commonwealth Day

17th St Patrick’s Day

24th Red Nose Day

26th British Summer Time begins

26th Mother’s Day

APRIL

1st April Fools’ Day

9th Palm Sunday

10th National Sibling’s Day

13th Maundy Thursday

14th Good Friday

16th Easter Sunday

17th Easter Monday

23rd St George’s Day

23rd Shakespeare Day

MAY

1st May Bank Holiday

20th Eurovision Song Contest

27th Ramadan Starts

29th Spring Bank Holiday

JUNE

11th Trooping the Colour

18th Father’s Day

19th International Kissing Day

21st June Solstice (longest day)

25th Ramadan ends

JULY

4th American Independence Day

30th International Friendship Day

AUGUST

School Summer Holidays

28th Summer Bank Holiday

SEPTEMBER

10th National Grandparents Day

21st International Day of Peace

22nd Muherram/ Islamic New Year

22nd September equinox

OCTOBER

15th National Teachers Day

19th Diwali (Hindu Festival of Lights)

29th Daylight Saving Time ends

31st Halloween

NOVEMBER

Movember

1st All Saints Day

5th Guy Fawkes Night

11th Armistice Day

12th Remembrance Sunday

23rd USA Thanksgiving

24th Black Friday

27th Cyber Monday

30th St Andrew’s Day

DECEMBER

3rd First Sunday of Advent

13th First Day of Hanukkah

20th Last Day of Hanukkah

24th Christmas Eve

25th Christmas Day

26th Boxing Day

31st New Year’s Eve